YallaHub, Dubai-based marketplace aggregator, has introduced Synergetic’s innovative and sustainable solutions on its network, to revolutionize the UAE’s Home and Laundry Care market.
Synergetic’s diverse array of home-care and self-care products is exclusively composed of natural surfactants, ensuring they are hypoallergenic and environmentally friendly.
Leveraging cutting-edge scientific knowledge and natural organic ingredients, Synergetic offers a range of balanced products for environmentally aware consumers, families with small children, and skin-sensitive people.
The latest data suggests the largest segment in this market is laundry care, which is expected to account for a market volume of $253 million. By 2024, it’s anticipated that 14.6 percent of the total revenue in the Home and laundry market will stem from online sales.
Furthermore, home and laundry care revenue in the UAE market is projected to reach $75.66 million by 2024, with market penetration increasing to 7.3 percent in 2024 and 8.2 percent by the end of 2028. The user base is expected to reach 0.8 million by the end of 2028. This presents a great potential for Synergetic to capitalize on the market growth.
In particular, the brand anticipates achieving a monthly turnover of $13616 within a year, with subsequent plans for expansion to Saudi and a launch on various eCommerce platforms. YallaHub will support the local official distributor, Mayus [FZCO], along with its marketing activities.
Leo Dovbenko CEO & Co-Founder YallaHub
“While the UAE is just starting to embrace environmental awareness and sustainability, mirroring global trends, our research suggests a significant online demand for home and laundry care goods, presenting a potential entry point for sustainable offerings in this growing market.”
Michael Mariyakhin of Synergetic’s official distributor in the Middle East Mayus, said that, “Partnering with YallaHub unlocks the vast potential of the MENA Home and Laundry Care Market, allowing us to reach a wider audience and contribute to a more sustainable future.”
The collaboration between YallaHub and Mayus aligns with growing consumer preferences for natural ingredients, sustainability, and personalized solutions in the UAE’s home and laundry industry, which is expected to reach $462.94 million by 2029.
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