US-based leading lifestyle brand for gamers, Razer Gold has invested in UAE-based e-vouchers and Digital Cards aggregator, issuer, rewards, and incentives company, Mintroute DMCC to support its mission to expand the global footprint of their virtual credit services offerings for gamers.
Mintroute will provide Razer Gold with greater access to its network of distribution platforms and its vast user base to maximize the accessibility of Razer Gold e-vouchers, digital cards, rewards, and incentives throughout the Middle East and North Africa (MENA) region.
According to the company, Mintroute’s platform manages more than 350 Business-to-Business (B2B) partners operating in 32 countries, with a reach of over 750,000 touch points, offering a diversified catalog of more than 100 e-vouchers and digital gift cards.
Mintroute CEO and Co-founder Mr. Martin Waldenstrom emphasized that Mintroute is much more than a distributor of digital vouchers. With its own developed end-to-end technical solutions, any channel partner can manage the fast-growing demand for digital products through a local partner, and now with the support and expertise of a global gaming company.
Samar Mushainesh CCO and Co-Founder Mintroute
“With Razer, we will have the opportunity to expand our offerings and set outgrowth for our clients’ businesses. Robust, modern digital distribution can create significant competitive differentiation for organizations jockeying for valuable market share, and by expanding our capabilities we will help our partners – and our company – tap into the latest and greatest distribution options.”
Razer Gold is the unified virtual credit for gamers worldwide and can be used in over 33,000 games and entertainment apps globally, to purchase in-game items and unlock exclusive content.
As per the statement, “Razer Gold has seen significant traction in the GCC and MENA regions, growing its presence with over 200,000 Razer Gold touch points in less than a year via the partnership with Mintroute DMCC.”
“The investment in Mintroute allows Razer Gold to accelerate our entry into the MENA region, one of the fastest-growing digital economies in the world, as well as offer solutions for the digital payment needs of our regional and global merchants as the obvious partner of choice,” commented Mr. Adisorn Phonnarut, Global Head of Razer Gold.
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