Amazon Payment Services brings out new program to support MENA startups

By Amirtha P S, Desk Reporter
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Amazon Payment Services
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Amazon Payment Services, a payment service provider operating across the Middle East and North Africa (MENA) region, has launched a program that aims to support startups across the MENA region who are looking to grow their business online.

The ‘Startups Go Online’ suite will offer startups free and discounted services, tools, and resources, to help streamline and accelerate their business expansion in the digital economy.

As part of the ‘Startups Go Online’ suite, Amazon Payment Services is offering free monthly account management support, discounted bank rates, a 50 percent discount on Amazon Payment Services’ Installments service, a dedicated account manager to fast-track onboarding, and extensive go-to-market guidance including two live training webinars.

Further, the program is extending benefits from Amazon Web Services (AWS) in line with AWS Activate, offering eligible startups that opt into the ‘Startups Go Online’ program with cloud computing tools and resources, such as AWS Credits and AWS Support Credits to help them quickly get started on AWS and grow their business.

Peter George
Peter George
Amazon Payment Services

“At Amazon Payment Services, enabling startups across the region is a fundamental part of our mission and culture. This new program is another step in our ongoing commitment to support businesses of all sizes with simple, affordable, and trusted online payment experiences. We are confident that the ‘Startups Go Online’ suite will truly help startups in MENA jump-start and successfully expand their growth online.”

The new ‘Startups Go Online’ suite was announced at the 2022 STEP Conference, a tech festival in Dubai that brings private and public organizations together with the community of startups, investors, and accelerators, to share best practices and discuss digital innovations.

Driving home the potential that the digital payment space holds for startups and Small to Medium-Sized Businesses (SMBs), Mr. Mohamed Imtiyaz, Head of Business Development at Amazon Payment Services, delivered a keynote speech, on the first day of the STEP Conference.

Mr. Mohamed said, “From sending payment links via text messages, to adding a secure payment gateway to a website, digital payments allow merchants to sell their products to customers anytime and anywhere in the world. By partnering with the right payment service provider, startups can expand their market reach, customize payment options based on customer preference, access detailed insights and valuable data, enjoy a straightforward onboarding and integration experience, all while limiting costs and ensuring ROI for their business growth online.”

Amazon Payment Services continues to roll out initiatives supporting the startup and SMB community. Last year, Amazon Payment Services launched the Amazon Fintech Lab at the Dubai International Financial Centre (DIFC), collaborating with DIFC’s community of startups to promote innovation in fintech through networking, mentorship opportunities, workshops, and more.

Related: UAE’s EDB & DIB unite to launch credit guarantee scheme for SMEs