EXEED, ‘a new high-end’ car maker brand from China has made an extravagant entry into several Middle Eastern countries, grabbing the attention of more and more users, resulting in a steady increase in sales across the region.
With its recent expansion in the Middle East market, the region has become a crucial springboard for the automaker to expand its high-end image globally.
After making its debut in the Kingdom in the first half of this year, EXEED made its initial appearance at the International Falconry Festival, the most influential high-end exhibition show in the Middle East, and won the great attention of high-end customers during the show.
The automaker also actively responded to Saudi Arabia’s wildlife protection policies and made significant contributions to the application of falcons for World Heritage, underlining its brand connotation of environmental protection and public welfare.
During the later part of the year, EXEED became the exclusive sponsor for National Auto Award, the most authoritative automobile industry award in Saudi Arabia, obtaining the opportunity to stand in the spotlight with Saudi royal family members together. Recently, the brand sponsored the Horse Beauty Contest in Saudi Arabia.
By force of these distinctive high-end activities, EXEED is now closely integrated with the local market as well as local culture.
EXEED had a splendid launch event that invited prominent Middle Eastern musicians and demonstrated the brand spirit of EXEED more vividly by virtue of 18 EXEDERs comprised of Olympic champions, holders of Guinness World Records, inventors, engineers from the space industry and other social elites, which also gave local users a more intuitive and clear understanding.
Coinciding its entry with the 2022 FIFA World Cup, the first to be held in Qatar and in the Middle East, EXEED became part of a national project of Qatar, a critical window for the Middle East to the world.
The automaker seized this opportunity to arouse the passion of global football fans by lighting up Torch Doha, the landmark of Qatar. In the meantime, EXEED also conducted in-depth collaborations with numerous local sports media outlets to make the brand appear on the screen of the World Cup frequently.
United Arab Emirates
In the UAE, EXEED carried out an innovative live streaming link event with media for the first time, demonstrating EXEED’s distinctive brand style and the core technology of the three product series of VX, TXL and LX.
The event connected senior executives at EXEED with local media outlets, offering them a one-on-one opportunity to exchange their opinions with local users on how to provide them with the best experience. EXEED’s excellent service concept garnered unanimous praise in the live-streaming link event.
Based on these vibrant activities, EXEED has actively integrated with the local culture and continues manifesting its brand connotation of ‘constant exploration and self-transcendence’.
To this end, EXEED has won recognition from local users since it entered Saudi Arabia, Kuwait, Qatar and Iraq in April this year.
The Greater Middle East Strategy
Looking forward, under the guidance of the “Great Middle East Strategy”, EXEED will make its debut in the United Arab Emirates and many other countries in the Middle East, all while striving to create a matrix luxury brand effect in the region.
The brand intends to provide the ultimate product experience and high-end service for users wherever they are in the Middle East.