By becoming the sole official auto sponsor of the 10th PR Arabia National Auto Award, Chinese automaker EXEED has drawn attention from the whole industry.
EXEED, a newly established premium brand, got the chance to secure sponsorship for the first time based on the unique industry influence of the Award.
According to the head of the EXEED brand, sponsoring the National Auto Award for the first time is the embodiment of EXEED’s brand spirit of constantly surpassing itself and daring to explore the unknown. In addition, making a debut at an event like this will attract more people to recognize and understand the brand, EXEED.
EXEED is a luxury brand for the worldwide high-end market with an international team in charge of R&D, design, and marketing, as well as the foundation of world-class design and cutting-edge technology.
The firm has launched a European R&D centre in Munich, Germany, and attracted hundreds of designers and engineers with top-tier European qualifications and extensive experience from BMW and Jaguar Land Rover.
The company also collaborated with American Quantum and other top European and American suppliers, building up a strong set of technological platform development and growth skills.
At the time of its formation, EXEED took the decision to introduce the M3X Mars architecture, ushering in an intelligent era of modular vehicle manufacturing. This was done under the brand spirit of “constant exploration and transcendence” and the world’s top strategic resources.
In accordance with this design, EXEED has successfully introduced three significant products, including VX, TXL, and LX, which have occupied various consumption levels and precisely met the needs of market segments.
Since its launch into the Saudi market in April 2022, EXEED has won over Saudi users with its cutting-edge design, opulent quality, and innovative technologies. It previously made its debut at the International Falconry Festival through the reassembly, attracting the interest of premium customers.
This sponsorship of the National Automobile Award will benefit EXEED in raising its profile within the Saudi automobile industry.
National Auto Award
The National Auto Award was established in 2012 by PR Arabia, a company that focuses on media relations and marketing for the automobile sector with the aim of improving the Saudi Arabian auto industry.
This award is given in accordance with international standards and is overseen by numerous specialists in mechanical and automotive engineering as well as racing champions. The National Auto Award has established itself as the most significant industry honor in Saudi Arabia after being successfully held for 9 years in a row.