Ooredoo Group unveils new brand positioning & tagline ‘Upgrade Your World’

By Arya M Nair, Official Reporter
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Representational image

Ooredoo Group, a leading international communications company operating across the Middle East, North Africa and Southeast Asia, has unveiled its new brand positioning and tagline – ‘Upgrade Your World’.

The new brand positioning represents a future-proof, employee- and customer-centric narrative that forms the basis of its corporate transformation plan in a fast-moving sector that thrives on innovation.

The Group’s new tagline is about enabling human progress, reflecting the company’s commitment to keep improving, never standing still.

‘Upgrade Your World’ promises to keep moving customers and employees forward, whether in small steps or giant leaps, with every connection, innovation and service provided for every person, business, community and country the Group serves across its global footprint.

Bold, vibrant, distinctive and upgraded, Ooredoo’s new visual identity emanates the same spirit and passion for which the company is celebrated, and reflects its forward-thinking attitude.

Aziz Aluthman Fakhroo 
Aziz Aluthman Fakhroo 
MD & Group CEO

“This is a hugely exciting new phase for Ooredoo, and one to which we have all looked forward for some time. It is the continuation of our successful transformation program to embed a culture of continuous evolution in all aspects of our business, from improving the employee and customer experiences to ultimately improving value for our shareholders. Anchored to our ethos to enrich the digital lives of our customers, our new tagline ‘Upgrade Your World’ perfectly encapsulates our mission to place our people and customers at the heart of everything we do. It is also our promise to move them forward, enabling them to consistently be a step ahead of the curve anywhere they are.”

‘Upgrade Your World’ empowers customers to make the choices that suit them, by giving them options to take their experiences to a higher standard and enabling them to realize their growth. For Ooredoo it means continuing to invest in networks to provide seamless connectivity irrespective of where customers are, and continuing to invest in maximizing the customer experience through its products and services.

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