Qatar’s first virtual fashion show to be organized at The Pearl

By Rahul Vaimal, Associate Editor
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The Pearl Qatar
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Qatar’s National Tourism Council (QNTC) and United Development Company (UDC) as associating to bring leading Qatari designers and luxury fashion brands for the country’s first virtual fashion show.

The event, which is a part of Qatar Summer Programme, will excite audiences with stunning original designs from Qatar-based creatives and leading retail stores while delivering an unforgettable experience to viewers from the comfort of their homes. The event will feature top local talent and the latest looks in evening wear, abayas and menswear.

Staged at one of the country’s most emblematic locations, The Pearl-Qatar, the virtual fashion show will be broadcast live from QNTC social media accounts including Instagram, Facebook and YouTube Live on August 6 at 9 PM (local time).

The show will highlight the original creations of five brands –The Project, Per Lei Couture, Ashwa Fashion and Youssef Al Jasmi – in the ready-to-wear, menswear and eveningwear categories, along with the abaya brand Shades.

The fashion show is part of the Qatar Summer Programme, a vibrant line-up of offers and activations arranged by QNTC for residents to enjoy during the summer holidays.

The show will incorporate the latest in virtual technology, giving viewers the feel of a live experience, and will reflect the wealth of creativity Qatar has to offer. It complements QNTC’s continuous efforts to support the burgeoning fashion industry in Qatar through events such as the Heya Arabian Fashion Exhibition, and Design District at Shop Qatar.

The Qatar Summer Programme is organized in collaboration with QNTC’s partners from across the public and private sectors. It brings residents a wide range of hospitality deals at more than 40 establishments across the country, including discounts of up to 50% on room bookings, as well as promotions on cultural activities and outdoor adventures such as kayaking, fishing and desert safaris.

Through fruitful collaboration with its stakeholders, QNTC is developing attractive promotions and activations to strengthen the tourism industry and ancillary sectors such as retail, culture and hospitality, working to deliver a robust calendar of events throughout the year that reinforce Qatar’s position as a preferred tourist destination for families.

This year’s summer program presents ample choices for citizens and residents to explore and rediscover the unique experiences Qatar has to offer.