Landmark Group unites with Addverb to modernize its Kuwait fulfilment centre

By Shilpa Annie Joseph, Official Reporter
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Landmark Group unites with Addverb
Rep. Image | Courtesy: Landmark Group

Landmark Group, a leading retail and eCommerce conglomerate in the GCC, has entered into a strategic partnership with Addverb, a global leader in robotic and automation solutions, to modernize its fulfilment center in Kuwait.

The integration of Addverb’s cutting-edge automation into the group’s Kuwait fulfillment center not only enhances operational efficiency but also reinforces Landmark Group’s standing as an industry leader dedicated to delivering unparalleled customer satisfaction through ongoing innovation and strategic partnerships.

The fulfillment center now features an innovative automation solution, including a fleet of Zippy, Addverb’s robotic sorters, with a system throughput of up to 1,000 sorts per hour. Additionally, the center utilizes Quadron, Addverb’s carton shuttles, each boasting a throughput of up to 100 crates per hour.

Pawan Kaura, Head of eCommerce Operations, Landmark Group, said that, “The integration of warehouse automation not only enhances our operational efficiency but also ensures that our customers receive their orders accurately and promptly. This investment in automation aligns with our commitment to delivering unparalleled service and experiences.”

Under the collaboration, the order fulfillment process begins with careful categorization of items into bulky & non-bulky categories. Post this, an automated conveyor is used to transfer non bulky items to get it sorted via the Zippy system and move to the pack station. Additionally, mechanisms are defined in the system for integrating bulky & non-bulky items at pack stations.

“Partnering with the Landmark Group fills us with immense pride. This synergy reinforces our commitment to delivering state-of-the-art automation solutions and amplifies our dedication to efficiency, reliability, and accuracy. Landmark Group brings a wealth of expertise and a legacy of excellence to this strategic partnership. This collaboration is a testament to the trust and confidence that industry giants place in Addverb,” noted Pieter Feenstra, CEO of Addverb EMEA.

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