Crocs partners with Apparel Group to expand in Kuwait

By Shilpa Annie Joseph, Official Reporter
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Apparel Group-Crocs partnership
Rep. Image | Courtesy: Apparel Group

Apparel Group has extended its partnership with Crocs, bringing the iconic brand under its wing in Kuwait.

This development enriches Apparel Group’s robust portfolio, marking a significant expansion in the GCC where it already operates 88 Crocs stores. It comes in a strategic move that underlines its dominant position in the retail space.

With the inclusion of Kuwait, Apparel Group now boasts a total of 96 Crocs stores across the Gulf region, reinforcing its commitment to bringing leading international brands closer to its customers.

Neeraj Teckchandani-Apparel Group
Neeraj Teckchandani
CEO – Apparel Group

“Our journey with Crocs across the GCC has been a remarkable testament to our shared vision of delivering exceptional quality and comfort. Extending this successful partnership to Kuwait is not just an expansion; it’s a celebration of the strength and dynamism of our collaboration, which has already led to significant achievements and a strong market presence throughout the region. Crocs has become a pivotal part of our diverse brand portfolio, and this new chapter in Kuwait underscores our commitment to innovation and leadership in the retail sector.”

“By adapting our proven strategies to meet the unique needs and preferences of the Kuwaiti market, we are confident that this move will further enhance our offerings and open up even more opportunities for growth and success,” Teckchandani further added.

According to the statement, “The Kuwait expansion encompasses eight prime locations: 360 Mall, Marina Mall, Liwan Mall, The Avenues, Alkout Mall, Assima Mall, Khiran Mall, and Mubarakiya, enhancing the retail experience for Crocs enthusiasts in the country.”

The Group said that this expansion is expected to set new benchmarks in the retail sector, offering an enhanced shopping experience to customers in Kuwait and reinforcing Apparel Group’s position as a retail powerhouse in the GCC.

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