Legend Holding Group has entered into an agreement with Dubai Industrial City, part of TECOM Group, to establish a comprehensive mobility and green energy solutions facility within the region’s leading manufacturing and logistics hub.
Spanning over 1 million sq.ft., the Legend Holding facility will serve as a one-stop solution for the mobility sector by integrating automotive industry supply chain needs, reinforcing Legend Holding Group’s commitment to the UAE market.
Legend Holding Group will invest $82 million (AED 300 million) towards the development and operations of the hub, which is scheduled to launch in 2027. The project will create more than 700 jobs across various specializations, from sales professionals and assembly line experts to engineers, servicing technicians, and back-office functions.
Saud Abu Alshawareb Executive Vice President – Industrial TECOM Group
“Bolstering the mobility sector is essential to advancing future-focused growth, and we welcome Legend Holding Group’s integrated hub to Dubai Industrial City. This hub will not only bolster the UAE’s manufacturing capabilities but also significantly enhance the automotive supply chain within the region. Our robust infrastructure and strategic location are designed to support such ambitious projects that foster innovation and create a thriving manufacturing ecosystem aligned with the visionary Operation 300bn, Make it in the Emirates, and Dubai Economic Agenda ‘D33’ strategies.”
“Our investments mark a strategic vision to position Legend Holding Group as a leader in automotive and mobility, leveraging innovative automation solutions. Together with Dubai Industrial City’s team, we are shaping a future where Legend becomes one of the most trusted names in the industry; a one-stop destination for all mobility needs and beyond. This state-of-the-art facility is designed to be a landmark in Dubai Industrial City, serving as a comprehensive ecosystem for the automotive sector, encompassing the total supply chain from sales to after-sales as well as sustainable energy solutions and localized manufacturing,” commented Mira Wu, Co-Founder and Vice Chairperson of Legend Holding Group.
The integrated hub will feature dedicated assembly line zones for Legend Motorcycles, which will assemble 15,000 EV and non-EV industrial motorcycles bearing the ‘Made in UAE’ brandmark each year. It will also include Legend Motors’ aftersales services for multiple dealerships under the brand, covering gasoline, electric vehicle (EV), and plug-in hybrid EV (PHEV) models.
The hub will also house Legend AutoHub, a pre-owned vehicle market specialist handling more than 200,000 vehicles annually, along with Legend Green Energy Solutions, the Group’s EV charging operator. In line with Legend Holding Group’s sustainability goals, the facility will be equipped with advanced solar panels to generate clean energy and enhance its consumption mix.
