Daleel, the Middle East’s leading personalized financial marketplace, will integrate and showcase cryptocurrency products from Binance, the world’s largest crypto exchange by trading volume.
Through the Binance Link Program, Daleel will be able to access the top 10 crypto trading pairs from the largest and most liquid crypto exchange.
Further, it will become the first financial marketplace in the Middle East to present and compare information on cryptocurrency products alongside traditional financial services such as credit cards, loans, and mortgages.
This will ensure that users of Daleel’s platform benefit from greater choice, the ability to seamlessly explore and access a wider range of financial products while bridging the gap between traditional banking and digital assets. Recent studies indicate that crypto adoption and demand is high in the region, with nearly a third of residents in the UAE alone already owning digital assets.
Tameem Al Moosawi, Binance Bahrain GM, commented that, “Cryptocurrency is being embraced around the world, and providing access and visibility to crypto within a marketplace alongside traditional financial services will further legitimize crypto as an asset class. By adding cryptocurrency into everyday financial decision-making, we’re not just offering more choice, we’re defining what the future of finance looks like for millions of customers across the Middle East.”
PK Shrivastava, CEO at Daleel, said that, “We’re proud to be the first Middle East marketplace to offer crypto pricing from Binance, the largest crypto exchange. Through Daleel, customers in the Middle East will be able to access transparent information about cryptocurrency right alongside more traditional financial products.”
Daleel to expand crypto offerings based on user insights
As the leading financial marketplace in the region, Daleel has access to real consumer insight and requirements which can be utilized to enhance its offerings. It will continue to explore opportunities to expand its offerings in the cryptocurrency space.
According to the reports, by aligning its product development strategy with real consumer demand, the company aims to create a seamless, trustworthy, and informative ecosystem that bridges the world of traditional finance with emerging digital assets, helping more users in the Middle East access, understand, and benefit from cryptocurrency.
