Global search giant, Google claims that its updated settings will automatically erase any location data after 18 months for new users and make it easy for anyone to use their Search, Maps and YouTube applications without being watched.
It was announced that the location tracking and browsing history of new users will be dropped in 18 months while the viewing history on YouTube will be deleted after 36 months. The users can increase or decrease this time frame.
Nevertheless, Google may still be able to track and collect location details in other ways.
Google does not track the user’s browsing while in incognito mode and has come up with ways to make the search in this mode easier. Unlike before the update, the users just have to hold down their profile picture at the top while using Search, Maps, or YouTube to shift into incognito mode. Earlier the mode had to be chosen from the menu.
The largest search engine of the world has been facing much criticism for its data collection practices with the Alphabet Inc. CEO, Sundar Pichai admitting that Google does collect more data than necessary for ads. The company’s revenue comes from ads that use details like the search history and location.