The Bahrain Tourism and Exhibitions Authority launched a new tourist campaign “Here in Bahrain” to establish the Kingdom of Bahrain as a leading and distinguished tourist destination with an intent to increase the number of visiting tourists, predominantly from GCC.
“Here in Bahrain” campaign will coincide with the recently launched #WEWILLMEET initiative. The campaign is spread over three different stages which will be carried out over the year.
- Inspiration is linked to digital followers through interactive announcements and live sessions.
- Encouragement will focus on promoting existing activities and
- Transformation will include direct live interaction with visitors, once events are resumed.
“Here in Bahrain” will form part of the second campaign, “Encouragement”, which is inspired from the song, “Ya Marhab Fddkum” (or you are welcome) by the Bahraini well-known singer, Ahmed Al-Jumairy. The song was composed by late Shaikh Isa bin Rashid Al-Khalifa on the occasion of the 1986 Gulf Football Tournament. Bahrain Tourism & Exhibitions Authority (BTEA)’s social media account will launch the campaign where a set of artworks inspired by the song will be produced with the aim of promoting tourism in Bahrain.
The reason for selecting the song as a basis for the campaign is attributed to the song’s lyrics, which express longing for Bahrain and the beautiful description of the country’s hospitable features and people.
“We thought of launching the “Here in Bahrain” campaign in line with BTEA’s plan to post the positive media content through social media platforms and to focus on the image of the prominent tourist destinations of Bahrain, and to shed floodlight on both the artistic and cultural heritage from the point of view of the public and founder of the new media content. The campaign will comprise a series of promotional materials and initiatives, which aim at increasing interaction by the public using social media”.
This initiative is part of the overall of BTEA’s campaign, ‘Ours.Yours’, which concentrates on promoting Bahrain tourist product over regional and global levels. The purpose is to highlight touristic elements and support the ongoing efforts that focus on enhancing the contribution of the tourism sector positively in the local product in line with Bahrain’s Economic Vision 2030.