Kuwait-based Alshaya rolls out Aura loyalty program in Saudi Arabia

By Shilpa Annie Joseph, Desk Reporter
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Alshaya launches Aura program in KSA
Representational Image | Image Courtesy: Alshaya

Kuwait-based multinational retail franchise operator, Alshaya Group has launched Aura, its brand-new customer loyalty program, in the Kingdom of Saudi Arabia.

The Group said in a statement that “the innovative new scheme lets customers redeem points and unlock benefits across a uniquely wide choice of over 70 brands, with points earned both in-store and online.”

The launch in Saudi Arabia follows the successful launch of the program in Qatar, Kuwait, and UAE earlier this year, with the number of members already reaching over 1.5 million so far.

John Hadden_Alshaya Group
John Hadden
Alshaya Group

“We’re proud and extremely excited to bring our new, world-class loyalty program to our customers in the KSA, one of our largest markets. Aura is an exciting new way for us to thank them for their loyalty and let them know that they are special. We offer our customers the widest choice of brands and experiences to suit their different preferences. Celebrating our customers’ individuality, and rewarding them, is what Aura is all about. By bringing together all of Alshaya’s well-loved international brands into one program, we can unlock a personalized world of rewards, experiences, and benefits that is unmatched.”

The Group noted that Aura membership is open to everyone aged 18 and above. It is free, quick, and easy to join, and members can use the Aura MENA app to track their benefits and access their rewards.

According to the statement, “Aura members can earn and redeem points across their favorite brands, access a range of personalized shopping, dining, and lifestyle experiences, and receive priority notification of promotions and sales events across a portfolio that includes H&M, American Eagle, Mothercare, Victoria’s Secret, The Cheesecake Factory, P.F. Chang’s, Shake Shack, Bath & Body Works, Boots, M·A·C, Pottery Barn, and West Elm. Members also get the chance to earn points through the brands eCommerce sites.”

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