Bitpanda Technology Solutions (BTS) has announced a strategic partnership with Lulu Financial Holdings, a financial services provider with a strong presence across the Middle East and Asia-Pacific.
The collaboration will enable LuLuFin to offer customers across its platforms access to digital asset trading via Bitpanda.
The service is expected to become available to users across multiple LuLuFin platforms in 2026. Bitpanda will be the VARA-licensed partner enabling the brokerage services.
LuLu Financial Holdings is a global financial services provider, offering a wide range of services including cross-border payments, currency exchange, and financial technology solutions.
Lulu Financial-Bitpanda Partnership; A New Era for Digital Assets in Financial Services
Nadeem Ladki, Global Head of BTS, said that, “We see digital assets becoming a standard component of modern financial services, not a standalone product. Our role is to help financial institutions integrate digital assets in a way that is scalable and embedded into how people already manage their money. This is how crypto reaches the mainstream.”
“As customer expectations evolve, access to digital assets is becoming an important component of the broader financial ecosystem. Through this collaboration, we are focused on delivering customer-centric pathways to digital-asset participation across our platforms,” stated Joseph Cleetus, VP of Business Transformation at LuLu Financial Holdings.
Bitpanda Technology Solutions
Bitpanda Technology Solutions (BTS) is the B2B infrastructure arm of Bitpanda, enabling banks, fintechs, brokers, and financial institutions to embed digital‑asset services at scale. Used by Europe’s innovative financial institutions.
BTS provides institutional-grade infrastructure designed for long-term growth that prioritizes compliance, transparency, and scalability, helping institutions bridge traditional finance with the digital economy.
