Denmark-based company, PR electronics has expanded its global reach by establishing its first subsidiary in the Middle East in Saudi Arabia.
The new office in Dammam will serve as a regional hub for customers and partners across the IMEA region (India, the Middle East, and Africa), providing technical support, training facilities, and an enhanced customer experience.
PR electronics, a global leader in the design and production of signal conditioning devices for the process and factory automation industries, is expanding its global presence by establishing its tenth subsidiary and its first in the Middle East.
Furthermore, the new KSA office marks the first new subsidiary opened in several years, making it especially fitting that it aligns with PR electronics’ 50th anniversary.
Lea Montague, Head of Global Business Development at PR electronics, stated that, “At PR electronics, we are experiencing an increasing demand for our solutions globally, particularly in KSA and the surrounding IMEA markets. In line with our ambitious growth strategy, we aim to be close to our key markets. This exciting new operational setup will provide customers and partners in KSA and the surrounding IMEA countries with direct access to PR electronics’ expertise.”
PR electronics named Shakeb Assri as KSA GM
The new office in KSA will be headed by General Manager Shakeb Assri, who will lead a team of engineers and manage partners in the IMEA region. Shakeb Assri has extensive experience in the process automation markets of KSA and IMEA and is looking forward to accelerating the mutual growth of PR electronics and its customers in the region.
Shakeb Assri noted that, “Thanks to our partners, the company is already well-known in the region for its innovative high-precision technologies, which make a difference every day for existing customers in the region in terms of making their process control safer, more reliable, and more efficient. By establishing a regional hub in KSA, we will enhance the customer experience and concurrently strengthen our position in a growing process automation market that holds great potential.”
