RECAPP launches UAE’s 1st digital recycling platform

By Arya M Nair, Intern Reporter
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RECAPP Launches Digital Recycling Platform GoRECAPP
Representational image

RECAPP, the UAE’s first free-of-charge door-to-door recycling service developed by Veolia, has launched the first B2B digital recycling platform in the UAE. will enable UAE businesses to deploy recycling boxes on their premises, providing adapted digital solutions for retail stores, offices, schools, sports facilities, hotels, restaurants and any other types of organizations.

RECAPP has transformed into a holistic digital recycling solution for both individuals and businesses, with third-party carriers collecting several categories of small waste streams that are often poorly managed.

Businesses can place an order on for a one-time recycling box or subscribe to a weekly collection. A number of options are available for the recycling boxes, targeting small waste streams usually not well recovered, including plastic bottles, cans, paper, coffee capsules, e-waste, batteries, and lightbulbs.

RECAPP also now offers a brand program for companies to deploy recycling boxes in their own stores or in their retail partners’ stores to collect end-of-life products brought back by customers.

Jérôme Viricel_RECAPP Launches digital recycling platform
Jérôme Viricel
Veolia Middle East

“We are proud to launch the RECAPP eCommerce website and our broader business offering, the latest in our efforts to provide a comprehensive digital recycling solution in the UAE for individuals, businesses, and waste management companies. Our new services will empower local organizations to close the loop, diverting their waste away from landfills and towards RECAPP’s segregation facilities in order to help keep the environment clean for all.”

Additionally, includes a blog discussing important topics related to sustainability and sharing tips on how to adopt an eco-friendlier lifestyle.

Since its launch two years ago, RECAPP has built a community of over 40,000 registered users and collected 500 tons of recyclables and over 25 million bottles and cans. On average, RECAPP completes 2,300 collections per week with 115,000 collections honored to date, and over 5.5 kg per collection with a rejection rate of less than 4 percent.

In the coming year, RECAPP aims to work in partnership with local and governmental authorities to make their digital tools available to other waste collectors, enabling the expansion of the RECAPP service into additional territories.

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