The Sharjah Chamber of Commerce and Industry (SCCI), represented by the Public Relations and Social Responsibility Department, has signed an agreement with the Emirates Creative Association to boost cooperation and exchange of knowledge and embrace innovative projects.
The Memorandum of Understanding (MoU), which comes in line with the strategies of the UAE government for innovation and creativity and the objectives for the next fifty years, was signed on the SCCI premises by Sheikh Khalid bin Humaid Al Qasimi, Chairman of the Board of Directors of the Emirates Creative Association, and Mr. Abdullah Sultan Al Owais, Chairman of the SCCI.
As part of the MoU, the two parties will exchange studies, co-organize innovation-related community activities and events, and coordinate advisory services related to training, development, entrepreneurship and management of entrepreneurial projects.
Further, the two sides will agree to develop methods for systematic research, sponsoring and organizing conferences, seminars and workshops for the best and latest global practices in creativity and innovation, supporting and empowering national talents.
SCCI and Emirates Creative Association also intend to launch an action plan to implement joint projects concerning the annual creativity and innovation exhibition, planned at the SCCI headquarters, under the theme ‘The Fifty Towards Creativity and Innovation’.
“The MoU falls within our commitment to supporting entrepreneurial projects and developing professional performance among SCCI members. This is achieved by instilling the concept of creativity within our institutional mechanisms of action and encouraging the private sector to adopt innovation as a basis for the development, in line with the vision of the wise leadership that attaches utmost importance to innovation as a key pillar for progress and comprehensive and sustainable development.”
“The memorandum aims to spread the culture of creativity among all members of society to enhance the values of innovation in the local business community. Our collaboration with the SCCI would help us achieve our objectives of supporting, nurturing and encouraging talents and creative minds and providing an umbrella that enables them to show their creativity,” Mr. Al Qasimi stated.
Mr. Al Qasimi further added that such partnership would stimulate the creative side of the private sector in Sharjah, especially small and medium-sized enterprises (SME) owners to develop their projects in line with the latest global trends.