Shurooq unveils 2 new family-friendly beach projects to boost Sharjah’s tourism sector

By Shilpa Annie Joseph, Desk Reporter
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Beach Project
Representational Image

The Sharjah Investment and Development Authority (Shurooq) has launched two new beach development projects worth $53 million (AED 197 million) with world-class public amenities to enhance the emirate’s retail, tourism, and hospitality infrastructure.

Further, these projects aim to strengthen Sharjah’s appeal as an ideal leisure and adventure destination for residents and visitors.

The $29.9 million (AED 110 million) worth Al Luluyah Beach project, which will be built on the emirate’s eastern coast in Khorfakkan, and the $23.6 million (AED 87 million) worth Al Hira Beach project in Sharjah city, will contain facilities for all visitors, including children’s playgrounds, restaurants, cafes, and retail outlets.

According to Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, the new developments personify the vision of HH Dr. Sheikh Sultan bin Muhammad Al Qasimi to further develop the emirate’s infrastructure to drive leisure activities, social interaction, and community development by providing world-class public amenities.

Marwan bin Jassim Al Sarkal
Marwan bin Jassim Al Sarkal
Executive Chairman – Shurooq

“The two new multi-purpose family-friendly beach development projects are in line with Shurooq’s strategy to offer authentic leisure tourism activities that meet the demands of residents and visitors in the emirate. The move also aligns with our mission to harness the potential of young entrepreneurs in the emirate and beyond to build sustainable, high-growth businesses. By undertaking such infrastructural projects, Shurooq aims to support the diversification of Sharjah’s economy, boost GDP growth, and offer increased investment opportunities in various sectors ranging from tourism, hospitality, entertainment, and retail to F&B.”

Al Luluyah Beach Project

The child-friendly facilities at Al Luluyah Beach will include caravan camping, a swimming island with slides, trampolines, nets and swing ropes, and a miniature swimming pool. Another key attraction will be the ‘Safe Beach’, a part of the Al Luluyah Beach shoreline, and a section of the low-lying beach waters will be completely cordoned off by modern wooden ramps and a boardwalk for children and parents to access this exclusive, child-friendly section.

The project, which would span the 1.6-kilometer Luluyah coastline and be completed by November 2022, also includes plans to turn the adjacent Souefeh mountain into an adventurer’s paradise known as the Adventure Mountain.

Another thrilling section, Adventure Beach will have a zip line station, climbing garden, leisure nets, loungers, resting stations, and other water activities. Furthermore, there will be children’s play zones, women-only and public beaches, panorama dining, an outdoor theatre, and lounge, as well as other amenities. Glass bottomed viewing platforms and net walkways built to the highest standards of safety will be key attractions of the Luluyah project.

Al Hira Beach Project

The Al Hira Beach development project, which spans 3.5 kilometers, began in February 2021 and is expected to be completed in October 2021. The project will contain a 3,300-metre jogging track, Islamic-style gardens, beachfront promenade, sports courts and fields, cycling route, beachfront F&B outlets, parking lots, and dedicated areas for public gathering.

According to the statement, “To keep the beach accessible to families, Shurooq has facilitated it with children’s play areas, six food trucks, and European-inspired kiosks displaying garments and handicrafts, which will be open until the end of 2021.” Shurooq has also revealed plans for Phase 2 of the Khorfakkan Beach project, which will see the development of the destination’s remaining 1 kilometer of shoreline.

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