Middle East’s first and largest personal mobility company ekar has integrated with the car rental fleet management platform CarPro in order to digitally rent more than 500,000 cars over its platform.
According to the company statement, CarPro will natively integrate ekar’s Mobility OS into its fleet management software, enabling car rental firms to allow vehicles on the ekar app and benefit from a fully contactless rental process, increased fleet utilization, driver behavior analytics, and real-time vehicle tracking.
Consumers can enjoy new combustible and electric vehicles from economy to premium options. The increasing fleet size suggests increased availability of cars to rent and unlock via car-sharing or door-delivered via subscription.
Vilhelm Hedberg, Founder of ekar said, “The car rental industry is going through a transformational phase as a result of the pandemic as tourist and business travel continues to suffer. Car rental companies are now embracing more innovative mobility options, recognizing that traditional rental processes are costly, inefficient, and sub-optimal in a digital world that values contact-free solutions.”
“ekar’s integration with CarPro enables car rental tenants to add their rental cars onto the ekar carshare or subscription platform at the click of a button. On average, this produces double the revenue compared to traditional hires. This flexibility optimizes utilization for our partners, opens up renting to otherwise unknown commuter and youth markets, and provides the flexibility to charge lower rates without losing brand pricing identity. The general public benefits from thousands of more cars available for micro or long-term digital rentals.”
Kieron Chalder, CEO of CarPro Systems stated, “Our partnership with ekar marks the latest enhancement to the CarPro product suite, as we continue to support rental businesses to optimize their vehicle utilization and adapt to evolving customer demands.”
Earlier this year, ekar has launched a subscription-based long-term car leasing service. Furthermore, UAE-based Cafu has partnered with ekar to automate the fueling process of the latter’s fleet of cars following its trial period.