AAW unveils the 4th JYSK store in Assima Mall, Kuwait City

By Salma C, Intern Reporter
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JYSK Kuwait
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Danish home furnishing retailer JYSK is all set to open its fourth store at the Al Salhia Real Estate Company’s newly launched Assima Mall, Kuwait City, franchised by Ali Abdulwahab Al Mutawa Commercial Co. (AAW). 

The Scandinavian brand celebrated the opening of the fourth shop with a four-day in-store campaign, which included exclusive promotions and competitions and giveaways hosted by both the Al-Diwaniyah radio show and Al-Qabas’ social media accounts.

JYSK also surprised several of its customers, including famous interior designers and social media influencers, with customized gift packages as a token of appreciation for their long-standing relationship.

On the occasion, AAW Senior Deputy CEO Mr. Khalid Al Mutawa remarked that, “Today, we are unveiling the brand’s fourth store at Assima Mall, the retail component of one of Kuwait’s largest mixed-use developments in the heart of Kuwait City.”

“During a short time, JYSK demonstrated its commitment to delivering superior customer service and experience. We are thrilled to open our new JYSK store at Assima Mall and look forward to welcoming both new and returning customers,” Mr. Al Mutawa added.

The group launched its first store in Kuwait and the Middle East in the Al Dajeej area, followed by a second one in the Shuwaikh area and a third in The Avenues.

JYSK Country Manager Mr. Georges Abi Haidar stated that, “Four years ago, we launched in Kuwait JYSK’s first store in the Middle East. Today we are excited to announce the opening of our fourth Kuwait store at the new Assima Mall.”

The new JYSK branch showcases high-quality Scandinavian furniture and accessories including living room, dining room, outdoor furniture, home accessories and carpets.

“The new store is located on the first floor and spans over an area of 700 sq m, featuring a large selection of simple, modern and affordable Scandinavian furniture and home accessories for bedrooms, living rooms, dining rooms, outdoor areas and more. We look forward to welcoming our customers to the new store,” the Country Manager added.

The JYSK has more than 3,000 stores in 50 countries around the world. 28 countries are operated directly by JYSK, while the remaining 22 countries are part of JYSK’s Franchise concept.

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