UAE-based agritech business Graze-it has officially started its operations in the UAE and the Kingdom of Saudi Arabia (KSA) with the aim of disrupting livestock feed for a more sustainable future.
By growing sustainable animal feed directly at the consumer’s site, the company is solving a major food security challenge in the Middle East, using state-of-the-art controlled environment agriculture (CEA), allowing a water consumption 95 percent lower than conventional agriculture.
Graze-it enters the agro-industry by eliminating the expensive transportation & logistic scope of the imported livestock feed, growing it directly at the consumer’s site. Moreover, Graze-it carries the complete production responsibility by supplying “feed as a service” through a subscription model.
This strategy shields the end user from the effects of excessive market volatility by enabling the customer to ensure predictable quality, volume, and competitive price over an extended period. In addition to having appealing production costs, fresh, organic, pesticide-free feed is also easier to digest.
“We believe in a different way to preserve our planet from the devastating carbon footprint impact of the meat and dairy industry. Changing human consumption behavior is necessary, but it will take a while. We’d rather focus on a disruptive change at the top of the value chain that has the highest potential of considerably diminishing carbon emissions.”
While the conventional farming industry is under growing pressure to reduce its carbon footprint and water consumption, Graze-it has adopted a holistic approach by focusing on the complete production cycle from seeds, livestock consumption and digestion, all the way to the end product. The company is releasing a smart Agri-solution that cuts by more than 35 percent of the overall carbon emissions that can be accounted for each litter of milk produced.
Graze-it has built a proprietary “smart data” platform supported by artificial intelligence to maximize the productivity of the assets and improve the nutrition mix based on the needs of the customer in order to ensure consistent productivity, quality, and scale.
Related: Agritech startup Produze raises $2.6mn in seed funding by Accel