Aligned Automation, a US-based professional technology services company specializing in AI-powered, data-driven enterprise transformation, has entered into the Middle East market with the launch of operations in the United Arab Emirates.
This move reflects the company’s long-term commitment to supporting regional goals around digital transformation, economic diversification, and AI integration, specifically in line with national visions such as the UAE Vision 2031 and Saudi Arabia’s Vision 2030.
As part of its regional debut, Aligned Automation is extending its data intelligence expertise to the world of motorsport through a groundbreaking partnership with Diana Pundole, the first Indian woman to race Ferrari and one of the sport’s most exciting emerging talents.
In an event held at the Taj Exotica in Dubai, Pundole unveiled her Ferrari 296 Challenge car, bearing the Aligned Automation brand. The event, attended by regional business leaders and dignitaries, symbolized the powerful intersection of speed, AI, and human performance, showcasing how advanced analytics can create a competitive edge both on the racetrack and in the enterprise.
Her 2025-2026 Middle East Ferrari Challenge Series will serve as a dynamic testbed for Aligned Automation’s AI, machine learning, and real-time analytics capabilities, reinforcing the company’s broader mission to engineer intelligent performance wherever speed, precision, and outcomes matter most.
Founded in 2019, Aligned Automation combines over two decades of industry expertise to help enterprises modernize data, transform cloud infrastructure, and accelerate AI adoption. With 1,000+ employees worldwide, the company enhances customer and employee experiences while maximizing technology ROI.
Recently honored with the Digital Future Award in Innovation and AI at the 2025 Dell Technologies Service Partner Forum, its fourth consecutive recognition, Aligned Automation continues to lead in scalable, results-driven AI solutions.
Expanding into the UAE, the company will establish a Centre of Excellence for next-generation AI, recruit local talent, and collaborate with government, academic, and industry partners. The new regional hub will drive innovation across the Middle East and serve global clients from the UAE’s strategic digital ecosystem.
Nitin Ahuja Founder and CEO Aligned Automation
“Our expansion comes at a pivotal moment. The Middle East is reaching an inflection point where AI is no longer aspirational, it’s a primary growth driver. We’re not here to observe this change; we’re here to engineer it. As AI evolves from strategy to necessity, Aligned Automation provides the scale, speed, and expertise to help Middle Eastern enterprises lead with intelligence and execute with purpose.”
The expansion comes at a pivotal moment as the Middle East rapidly emerges as a global hub for AI and digital innovation. With regional technology investments accelerating, PwC projects that artificial intelligence will add over $320 billion to the regional economy by 2030. Meanwhile, IDC reports that more than 60 percent of enterprises in the region are already investing heavily in AI to enhance efficiency and competitiveness.
Aligned automation driving measurable impact
Aligned Automation is driving measurable impact across public and private sectors, empowering organizations to advance smart city initiatives, reimagine healthcare, transform manufacturing, and achieve sustainability targets.
Its solutions have delivered 25–30 percent faster customer-service response times through generative AI, 20-25 percent reductions in operational costs via predictive asset management, nearly $50 million in procurement savings, and over 60 percent gains in ESG reporting efficiency using automated data integration.
Leading AI innovation
Looking ahead, the company plans to double its regional workforce by 2027, launching AI-driven initiatives in energy, healthcare, and manufacturing. Backed by its FAST90 methodology, guaranteeing measurable results within 90 days; and technology-agnostic frameworks, Aligned Automation ensures seamless integration across enterprise systems. From AI/ML and Generative AI to Cloud Modernization, Data Governance, and Smart Manufacturing, its portfolio aligns with the Middle East’s strategic growth sectors.
Guided by its vision to ‘Make in the Middle East, for the Middle East‘, Aligned Automation is building a strong local talent base, launching innovation forums, and co-creating tailored solutions that reinforce the region’s digital economy and global competitiveness.
