BEEAH Group, the sustainability pioneer and digital expert in the Middle East and North Africa (MENA) region, the International Solid Waste Association (ISWA), and the management consultancy Roland Berger have entered a Memorandum of Understanding (MoU) to collaborate on a ground-breaking global standard for waste recycling that has been endorsed by the UAE Ministry of Climate Change and Environment (MoCCaE).
The MoU was signed by Mr. Firas Wahbeh, Chief Marketing Officer, BEEAH Group, Mr. Carlos RV Silva, President, ISWA, and Mr. Hani Tohme, Managing Partner at Roland Berger Dubai. The signing took place in the presence of His Excellency Essa Abdulrahman Al Hashmi, Assistant Undersecretary, Sustainable Communities Sector, UAE Ministry of Climate Change and Environment, and Mr. Rahma Alshamsi, Lead – Hard-to-Abate, Energy Transition Team, COP28 Committee, UAE Climate Envoy.
The platformwill create a global market-based incentive scheme and standard measure for recycling recognition and rewards, which will bridge the gap between the global sustainability agenda and the private sector and push the transition towards a global circular economy. Developed using blockchain technology, the platform aims to facilitate collaboration between jurisdictions and enable transparency across the waste management value chain.
The dedicated marketplace, to be revealed during the upcoming 28th United Nations Climate Change Conference (COP28), will connect waste producers and waste management providers to create a virtuous loop. Organizations that recycle waste with verified sustainable waste management providers receive Voluntary Recycling Credits (VRC). The use of the platform enables them to track the recycling activities in a transparent and standardized process and helps to realize their sustainability targets.
Khaled Al Huraimel Group CEO BEEAH
“BEEAH Group has been working relentlessly towards a zero-waste to landfill future, which we see as closely linked to fulfilling the UAE’s Net Zero by 2050 Strategic Initiative and broader sustainability agenda. We are proud to work with MoCCaE, ISWA and Roland Berger to develop the VRC platform, which will enable us to create new, sustainable efficiencies across businesses and industries when it comes to waste management. This new recycling standard will make a positive impact on sustainability targets within the UAE and globally.”
Known for its zero-waste strategies and sustainability-driven technologies, BEEAH Group’s integrated waste-management and clean energy strategies have set records for waste collection and landfill waste diversion in the Middle East. Recently, BEEAH Group increased the landfill waste diversion rate in the emirate of Sharjah from 76 percent, through sustainable waste management and material recovery, to over 90 percent through the Sharjah waste-to-energy plant, a project of its joint venture with Masdar.
During COP26 in Glasgow, the UAE became the first nation in the Middle East to announce its Net Zero by 2050 Strategic Initiative. The following year, during COP27 in Sharm El Sheikh, the UAE also unveiled its pathway to achieve Net Zero by 2050. The VRC standard is being developed ahead of COP28 in Dubai to help drive the UAE’s climate ambitions and serve as a new global model to accelerate toward net-zero targets while creating a circular economy.
“There is a need to integrate action and to provide consistent solutions. Today, I am very happy to announce the launch of a new global initiative, promoted by the UAE and our partners, BEEAH and Roland Berger, linking the topics that are currently being discussed at INC-2 in Paris on plastics pollution with the climate change negotiations that will happen during COP28 in Dubai,” said Mr. Silva.
Driven by MoCCaE’s strategies and vision for the UAE Net Zero by 2050 Strategic Initiative, the standard will bring together BEEAH Group’s expertise in waste management, sustainability and digitalization, ISWA’s competencies and large-scale impact on the circular economy globally and Roland Berger’s leadership in developing circular economy solutions to mitigate climate change, enabling innovative technology and coalition.
Mr. Tohme,said that “For the first time in history, the waste management sector is offering a scalable solution to reduce carbon emissions, track material flows, and create a self-sustaining financing system to upgrade recycling infrastructure globally. This ambition is being promoted by an innovative coalition formed under the leadership of the UAE, bringing together all the necessary expertise to make a massive contribution to the Paris Agreement. We look forward to putting waste management on the radar this year at COP28 and demonstrating the sector’s untapped potential to reduce emissions.”
The partnership is currently developing the standard’s framework and technology. The platform will be revealed at COP28 in Dubai between November 30 and December 12, 2023.
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