Boucheron, a luxury jewelry and watch house, has reopened its flagship boutique in the heart of Kuwait following extensive renovations.
Located within The Prestige area of The Avenues Mall, the store was one of Boucheron’s first points of sale to open in the Middle East region.
Boucheron’s journey in Kuwait has been a cherished one, with The Avenues Mall featuring prominently in its roadmap since 2016. The old boutique, now replaced by this grand refurbishment, was the fourth Boucheron boutique to open in the region, signifying the maison’s early commitment to the unique tastes of the Kuwaiti clientele.
According to the statement, the newly renovated boutique reflects Boucheron’s dedication to offering an intimate and welcoming environment for guests to explore its exquisite jewelry creations.
Designed in line with the maison’s distinctive global retail identity, the space pays homage to the traditional charm of the iconic Place Vendôme boutique in Paris.
“Clients are offered an ever more personalized experience thanks to an exclusive VIP Salon that evokes the richness in atmosphere of Boucheron’s private apartment at its famous home on Place Vendôme. The salon provides a warm and inviting space for visitors to immerse themselves in the maison’s history, culture, and free spirit while enjoying exceptional service,” as per the statement.
A curated selection of Boucheron’s most iconic collections is showcased, including the timeless Quatre and Serpent Bohème lines, along with an array of enchanting Nature-inspired pieces, in the newly unveiled boutique.
Boucheron now has two retail points in Kuwait, one in The Avenues Mall and the other in 360 Mall, and a total of 12 boutiques in the Middle East.
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