COFE App expands in KSA with Kaffeen acquisition

Kuwait-based COFE App, the online coffee-centric marketplace has acquired Kaffeen, a popular online coffee ordering platform from Saudi Arabia.

Founded in 2018, Kaffeen focuses on simplifying the ordering and payment process for in-store customers, enabling them to reduce the distance between them and their daily cup through counter pickup services. Kaffeen succeeded in creating loyal fans among coffee lovers across the country since its inception.

“For COFE we have always sought to create a collaborative ecosystem and our acquisition of Kaffeen is yet another step in that direction. We want to work with people who have the vision to change the way people access their coffee worldwide, and that passion is very strong with Kaffeen co-founders Hassan & Hashem Aljawad. With Kaffeen’s market expertise and experience onboard, we are sure to reach out to even more coffee lovers across KSA and beyond.”

Since its inception, the pickup has been an important component in the bouquet of services offered by COFE, it is only natural that the brand should combine forces with Kaffeen to reach a larger audience base, especially across Saudi Arabia. As the startup’s presence in this sector continues to expand, the acquisition of COFE’s ambitious growth strategy will be much easier.

Commenting on the acquisition, Kaffeen Co-Founder, Mr. Hassan Aljawad remarked that “We had launched Kaffeen with a mission to disrupt the online coffee market, and joining hands with COFE, I believe is the logical next step when it comes to bringing our mission to fruition. We are extremely excited about this acquisition and look forward to seeing us grow from strength to strength together.”

The acquisitions of Kaffeen and Sippy beans in the first quarter of 2022 are strong indicators that COFE is looking to strengthen its reach within the region, before expanding to Egypt and later abroad later this year.

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