du joins UAE Champions 4.0 Network to support SMEs

By Shilpa Annie Joseph, Official Reporter
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Du_MoIAT sign MoU
Officials from du and MoIAT during the signing ceremony | Image Courtesy: WAM

du, from Emirates Integrated Telecommunications Company (EITC), has signed a memorandum of understanding (MoU) with the UAE Ministry of Industry and Advanced Technology (MoIAT) in order to join the Champions 4.0 Network.

The agreement aims to enhance the adoption of advanced technologies and their integration into the daily operations of industrial companies in the country.

By joining the network, du will support five small and medium enterprises (SMEs) through its extensive expertise in technology, to promote the adoption of advanced technologies and create new industrial investment opportunities.

The Champions 4.0 Network is one of the main pillars of MoIAT’s Industry 4.0 program and it plays an important role in supporting the growth of the industrial sector.

The network brings together the leading companies that have the capabilities to contribute to the technological transformation of the industrial sector and enhance the capabilities of SMEs.

Commenting on the partnership, Fahad Al Hassawi, CEO of du stated that, “du is well placed to enable Industry 4.0 in the UAE with our competitive ICT portfolio of end-to-end solutions in enterprise networks, devices, and cloud computing.”

The Champions 4.0 Network is designed to contribute to achieving the vision of the UAE’s leadership as outlined by the Projects of the 50, which include building one of the world’s most competitive and agile knowledge-based economies.

Ms. Sarah Al Amiri, Minister of State for Public Education and Advanced Technology, said that, “In line with the directives of the leadership to improve the performance of the UAE’s industrial sector through the adoption of advanced technology solutions and Industry 4.0, we are collaborating with leading companies in the country to promote the industrial transformation.”

“This MoU will support SMEs to adopt advanced technology, in turn increasing the investment opportunities within priority sectors and industries of the future,” Ms. Al Amiri added.

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