The Events Investment Fund (EIF) has formed a strategic joint venture with Legends Global, the world’s leading operator of event and sports venues.
This collaboration marks a significant milestone in Saudi Arabia’s ambition to establish itself as a global hub for world-class events, entertainment, and business gatherings.
According to the reports, this strategic partnership between EIF and Legends Global will set new benchmarks for governance, operational standards, and industry leadership across the Kingdom’s venue landscape.
Wahdan Suliman Alkadi CEO – Events Investment Fund
“This joint venture with Legends Global is a defining moment for Saudi Arabia’s events sector. By combining our vision with Legends’ world-class operational expertise, we are building the foundation for a sustainable, globally competitive industry. This partnership will not only elevate the standard of our venues but also create new opportunities for Saudi talent and drive long-term economic growth.”
EIF and Legends Global JV to Shape Saudi Arabia’s Event Venues
Events Investment Fund will set new benchmarks for governance, operational standards, and industry leadership, ensuring that Saudi Arabia’s venues meet the highest international standards for experience, safety, and commercial performance.
EIF is mandated to build, own, and operate permanent, world-class event venues across Saudi Arabia. EIF’s mission is to transform the Kingdom’s events ecosystem by replacing temporary structures with sustainable, future-ready arenas, exhibition centers, cultural venues, and entertainment facilities.
Through strategic partnerships and investments, Events Investment Fund is shaping the future of Saudi Arabia’s events industry and supporting the goals of Vision 2030.
By leveraging Legends Global’s proven operational model and international best practices, the partnership will accelerate knowledge transfer, unlock access to thousands of training programs, and empower a new generation of Saudi professionals in the venue management sector. Each future EIF venue will operate as an independent commercial entity, creating new opportunities for investment, job creation, and long-term industry growth.
