Emirates NBD to roll out 1st eco-friendly payment card in region

By Shilpa Annie Joseph, Desk Reporter
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GreenPay
The GREENPAY card is made with over 85 percent recycled PVC derived from production waste.

One of the largest banking groups in the Middle East, Emirates NBD has partnered with the global leader in innovative payment technology, IDEMIA in order to launch the Emirates’ first payment card from recycled plastic.

As part of its continued commitment to sustainability, Emirates NBD brings the country’s first recycled PVC payment card with the support of IDEMIA. Emirates NBD has been the driving force behind various first-to-market payment solutions as a leader in digital banking innovation.

The bank will reinforce its position by being the first bank to offer customers an environmentally friendly credit card, according to the statement.

Marwan Hadi
Marwan Hadi
Executive VP & Head of Retail Banking
Emirates NBD

“We are pleased to partner with IDEMIA for this milestone card project. Emirates NBD has always been an active champion of initiatives that support the community and environment, as we believe that all businesses have a role to play in protecting our future. With IDEMIA’s eco-friendly payment cards, we are pleased to further support customers who are committed to a more sustainable future.”

IDEMIA is a member of the Greener Payment Partnership, which aims to reduce the usage of the first-use PVC in card production. The GREENPAY card from IDEMIA is made up of over 85 percent recycled PVC generated from production waste. This cutting-edge eco-friendly payment card promotes resource conservation and promises to fundamentally change the way organizations create, utilize, and recycle plastics.

“We are proud that Emirates NBD has chosen our GREENPAY solution for the UAE’s first eco-friendly card. As market leaders in innovative card technology, IDEMIA is committed to provide unique world-class solutions that address the customer’s business objectives and the evolving real-time concerns of the community”, said Mr. Julia Schoonenberg, Senior Vice President (Middle East and Africa), Financial Institutions, IDEMIA.

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