Emirates NBD has launched a first-of-its-kind Visa personalized card art experience in the UAE, becoming the first issuer in the country to offer this capability.
Developed in partnership with Visa, a global leader in digital payments and a partner of FIFA, the new feature allows Emirates NBD Visa cardholders to customize their cards with a curated portfolio of themed designs. This includes exclusive FIFA World Cup 2026-inspired artwork and Pep Guardiola card designs through the bank’s ENBD X Mobile Banking app.
The initiative marks a shift in how customers engage with their payment cards, turning them from functional tools into a form of personal expression that reflects individual identity, lifestyle, and moments that matter most.
Through the innovative feature, customers can browse a range of evolving card designs, from cultural and seasonal themes to major regional and global events, and apply them instantly via ENBD X.
Once selected, the personalized digital card skins reflect seamlessly across Apple Pay, Google Pay, and Samsung Pay wallets, with the flexibility to change or revert designs at any time.
Salima Gutieva VP & UAE Country Manager Visa
“Visa’s global partnerships, including FIFA, allow us to offer unique, differentiated experiences to our clients and their cardholders. With Emirates NBD, we are combining those assets with our tokenization capabilities to create secure, seamless, and memorable payment experiences for customers in the UAE.”
Rohit Garg, Group Head of Retail Products and Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD, said that, “Our award-winning mobile banking app, ENBD X, is built on the promise of delivering personalized, world-class experiences and designed to provide customers with a truly enriching banking experience.”
“By introducing this first-of-its-kind card personalization feature, we are giving our customers complete ownership over how they present themselves in the digital world. By partnering with Visa, we are making everyday transactions more engaging and reflective of our customers’ individual lifestyles,” Garg added.
Powered by Visa’s tokenization and digital credential capabilities, the solution ensures that personalized card designs are securely and consistently reflected across both physical and digital payment environments. This reinforces trust while enabling a richer, more engaging user experience.
