Huawei has opened pre-orders in the UAE for its new HUAWEI Pura 90s Series, with prices starting from $871 (AED3,199).
The flagship smartphone series combines advanced photography capabilities, ultra-fast 5.5G connectivity, and a refreshed design, expanding access to Huawei’s latest mobile technology for consumers in the UAE.
The Pura 90s Series represents a major advancement in flagship smartphone photography, delivering significant improvements across telephoto imaging, macro photography, main-camera performance, and colour accuracy.
Leading the lineup, the HUAWEI Pura 90s Pro Max features an industry-leading 200MP Ultra Large Sensor Telephoto Camera, setting a new benchmark for long-range smartphone photography with exceptional clarity, detail, and stability.
The device also debuts chip-level 200MP RAW real-time processing technology, enabling users to record remarkably crisp 20x telephoto video. These capabilities are complemented by an industry-leading CIPA 7.0 image-stabilization system, which effectively reduces handheld blur, even when shooting distant subjects or capturing content in challenging conditions.
Huawei introduces upgraded camera technology and fresh design
Powered by the upgraded True-to-Color Camera 2.0, the Pura 90s Series delivers a 43 percent improvement in color accuracy and a 34 percent wider color gamut, faithfully reproducing scenes with vibrant and true-to-life colors.
The enhanced AI Composition feature acts as an intelligent framing assistant, instantly recognizing subjects such as people, architecture, and landscapes to provide real-time composition guidance.
Image Supplied | Cropped by GBN
Inspired by Huawei’s Rhythm of Colour design philosophy, the Pura 90s Series introduces a refined flat-edged design across the lineup, creating a signature look that is both modern and elegant.
The HUAWEI Pura 90s Pro Max is available in four striking finishes: Blush Gold, inspired by the first light of dawn; Orange Ocean, capturing the warmth of the evening afterglow; Blaze Purple, evoking the beauty of twilight in bloom; and Graphite Black, reflecting the quiet depth of the cosmos.
The Orange Ocean edition also introduces the industry’s first Dual-tone Gradient Metal Mid-frame, creating a distinctive layered texture and a premium visual identity.
The Pura 90s Pro adopts a more playful aesthetic inspired by refreshing holiday beverages. Available in Guava Soda, Orange Soda, Coconut White, and Mulberry Black, each colourway combines vibrant, holiday-inspired tones with a clean and sophisticated finish.
Smart features meet fast charging and premium protection
The HUAWEI Pura 90s Pro Max features Anti-Reflection and Scratch-resistant Kunlun Glass, which reduces screen reflections by up to 70 percent, helping users enjoy clear and vibrant visibility even under direct sunlight.
The Pura 90s Series also introduces the new system-level AI assistant, Celia, delivering a smarter, more personalized, and intuitive user experience.
Powering the series is a large 6000mAh battery, designed to support extended all-day use. The Pura 90s Pro supports 66W HUAWEI SuperCharge, while the Pura 90s Pro Max features 100W HUAWEI SuperCharge, allowing users to recharge in less time and spend more time capturing, creating, and staying connected. The HUAWEI Pura 90s Series is now available for pre-order across the UAE through Huawei’s official online store.
