Hankook Tire & Technology, a leading tire company under Hankook & Company Group, has launched its latest ultra-high performance (UHP) tire, ‘Ventus evo’, in Saudi Arabia.
Developed as a successor to the ‘Ventus S1 evo 3’, The ‘Ventus evo’ is the 4th generation model that delivers enhanced braking and cornering capabilities, along with improved fuel efficiency and mileage compared to its predecessor.
Following its launch in Europe last November, the tire has significantly expanded its presence to North America, Korea, and the Middle East, earning a strong reputation for its top-tier ultra-high performance tire technology among local customers.
Engineered using AI-driven compound optimization, the ‘Ventus evo’ enables an exceptional balance between high-performance driving and stability—ideal for sporty, dynamic driving.
To enhance both braking and stability in wet conditions, Hankook has integrated advanced drainage design technology to the tire grooves. Notably, most replacement specifications of the tire have secured Grade 1 ratings for wet braking performance under Korea’s Energy Efficiency Labeling & Standard Program.
Additionally, the tire includes a Chamfer design, which distributes even road contact pressure and increases road friction, enhancing braking performance on dry roads by up to 6 percent compared to the previous model. An optimized profile further boosts cornering stiffness, allowing for more stable high-speed driving.
Jongwoo Kim Head of the Middle East & Africa Division – Hankook Tire
“Ventus evo is currently proving its technological excellence by supplying premium OE partners in Saudi Arabia, including BMW and Audi. With its innovative technology, it offers powerful, long-lasting sports driving performance—further enhancing the dynamic driving experiences of our customers.”
The newly launched ‘Ventus evo’ showcases its excellence by maintaining the tread balance and block rigidity by applying the optimal tire pattern design, while evenly distributing road contact pressure while driving, thereby increasing mileage (tire life) by up to 32 percent over its predecessor.
Since launching its sales subsidiary in Jeddah, Saudi Arabia in 1987, Hankook has consistently reinforced the premium positioning of its global unified brand, Hankook, across the Middle East and North Africa. This year, the company is set to strengthen its leadership position in the region by launching cutting-edge products.
