HITEK AI, part of the Farnek group of companies, has added sustainability and ESG consultancy services to its market proposition in Saudi Arabia.
The move, coming after the launch of HITEK’s new regional office in Riyadh earlier this year, enhances the company’s service portfolio, solidifies its presence, and reaffirms its long-term commitment to the Kingdom of Saudi Arabia.
Javeria Aijaz, Managing Director of HITEK AI, said that, “By bringing together consultancy-led sustainability services and proven digital optimization tools, HITEK AI can support organizations throughout Saudi Arabia with carbon reduction, ESG strategy, waste and resource optimization, and ESG reporting, focusing on measurable, auditable outcomes rather than merely reporting alone.”
“HITEK AI is building on Farnek’s impressive sustainability track record across numerous industry sectors, as well as large asset portfolios in which sustainability expectations are evolving from compliance to performance optimization,” noted Aijaz.
The approach aligns with the transition driven by Saudi Arabia’s Net Zero 2060 target and mirrors the direction of Saudi Vision 2030. HITEK’s key objectives include compliance with regionally and globally tested sustainability models, supporting organizations to reduce their carbon emissions, and enabling ESG maturity through data-driven tools and expert advisory.
In essence, HITEK’s green strategy in the Kingdom is to close the gap between concept and actual execution. Drawing on Farnek’s decades of experience in sustainability, HITEK AI will focus on translating ESG and Net Zero ambitions into practical, implementable actions that work within real operational environments.
Muna Al Nahdi, Director of Sustainability and Consultancy at Farnek, noted that, “HITEK’s enhanced business model prioritizes client empowerment and capability, ensuring that organizations are not only advised, but also equipped with the knowledge, skills, and tools required to sustain long-term transformation.”
“Through structured guidance, hands-on engagement, and tool-enabled execution, HITEK AI can now empower clients to take ownership of their sustainability journey, moving from intent to measurable impact,” Al Nahdi added.
