Yango Group’s Oman operations, Yango Oman, has partnered with the Ministry of Social Development Oman to launch a six-month pilot program aimed at expanding women’s participation in the mobility sector through a women-only taxi service.
The initiative, introduced via the company’s ride-hailing platform Yango Ride, will initially onboard 40 Omani women as partner drivers, with plans to scale participation to 150 female drivers in total. The program is designed to create additional earning opportunities for women in the transport and mobility sector while supporting broader workforce inclusion goals.
Under the agreement, signed by Sheikha Ambuali, Country Manager of Yango Oman, and Ahmed bin Darwish bin Abdullah Al Balooshi, Director General of Social Development, participants will receive structured training in customer service, financial management, and app operations. The program will also provide ongoing logistical support throughout their engagement on the platform.
The women-only service is designed to connect female passengers with female drivers, addressing increasing demand for safer and more tailored mobility options for women in Oman.
The Ministry of Social Development Oman said the initiative supports efforts to strengthen the economic stability of Omani families by creating new income-generation opportunities, particularly for women.
“This initiative reflects a practical step toward strengthening the economic stability of Omani families by creating new avenues for earnings generation, particularly for women. At the Ministry of Social Development, our focus is ensuring that such opportunities contribute meaningfully to long-term financial resilience and social well-being. By supporting initiatives of this nature, we aim to enable individuals to build sustainable livelihoods while contributing positively to their communities,” the ministry stated.
Sheikha Ambuali, Manager – Yango Oman
“At Yango Oman, we view mobility as an evolving sector with increasing relevance to broader economic participation. As the market continues to develop, there is a growing need to ensure that its expansion reflects the diversity of the communities it serves. Our collaboration with the Ministry of Social Development is grounded in this perspective, with a focus on contributing to a more balanced and representative mobility landscape. By working closely with public sector stakeholders, we aim to support models that reinforce workforce diversification while aligning with Oman’s long-term development priorities.”
The program also seeks to increase the number of female drivers on the platform to improve service availability and geographic coverage. Following the initial phase, Yango Oman and the Ministry of Social Development Oman plan to expand the initiative to additional regions, including North Al Batinah.
The pilot project is aligned with Oman Vision 2040, which prioritizes workforce diversification and greater participation of women in the national economy.
