India-based Livspace joins Saudi’s ASG for Middle East expansion

By Shilpa Annie Joseph, Official Reporter
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South East Asia’s largest omnichannel home interior and renovation platform Livspace has partnered with Saudi Arabia-based retail conglomerate Alsulaiman Group (ASG) to expand its operations in the Middle East region.

According to the statement, the company will invest $25 million in the joint venture (JV) with ASG. The JV further plans on strengthening the team by investing in top talent across levels while also aiming to reach 500 design partners in the region by 2022.

India-based Livspace brings homeowners, design professionals, vendors and brands together on a single platform. The strong local experience of ASG combined with Livspace’s global experience will help the brand in delivering world-class home interior and renovation solutions across the Middle East.

ASG is expanding its product and service offerings by investing in and working with innovative enterprises and startups that are bringing novel ideas to the region.

Saud Alsulaiman
Saud Alsulaiman
Group CEO

“This partnership with Livspace will allow us to expand the customer journey from the start of designing your home till the execution of a final home, in an innovative and unique experience to turn the dreams of homeowners into reality. The companies of Alsulaiman Group “IKEA, Flow, Ehteraf, Salasa and other emerging investments” will continue to grow as an integrated ecosystem to enhance customers’ lives through better experiences whether they access to our products and solutions online or through stores.”

Mr. Anuj Srivastava, CEO & Co-Founder at Livspace said, “Our platform enables us to explore JV models to quickly expand our services in both new and existing markets. We are excited about our partnership with a trusted partner like ASG to provide customers with an enhanced yet standardized experience through our proprietary technology platform which brings together trusted design partners and home improvement professionals, streamlining the home renovation process.”

Related: India-based fashion startup Fashinza eyes Middle East expansion