Japan-based digital consultancy leader, Monstarlab has acquired the fast-growing human experience and digital reinvention firm, Genieology, to strengthen its presence in the Middle East region.
The company said in a statement that “the acquisition will strengthen Monstarlab’s presence by expanding its advanced digital consulting services in the Middle East, and it will give Genieology a platform on which to continue its fast-paced, dynamic growth in the Middle East market.”
As part of the deal, Genieology will continue to operate as a separate entity, and Monstarlab will provide global expertise on integrating emerging technologies and digital services.
Hiroki Inagawa Group CEO – Monstarlab
“Through this acquisition, we reaffirm our commitment once again in supporting and contributing to the region’s economic diversification efforts through expanding our advanced service portfolio to drive digital transformation across different sectors in the UAE, the Middle East, and beyond. Genieology has proven its cutting-edge capabilities to provide innovative solutions designed to revolutionize the digital experiences of a range of organizations and projects within its network. We are proud to be joining forces and look forward to working together to shape the future of digitalization across different areas of the economy in local and regional markets.”
Through this acquisition, Monstarlab aims to continue growing its global footprint and accelerate the digital transformation of customers in growth markets. Further, Monstarlab will benefit from Genieology’s expertise in developing and structuring its digital experience model across its global operations.
Mr. Calvin Hart, Founder of Genieology, “Our main focus will continue to be the enabling of clients and Brands to provide robust platforms to their customers whereby the brands can step back and allow their customers to build their own experiences. This new wave in digital transformation is now where we are focusing a core of our thinking in order to support the achievement of this Nation’s 2030 Vision.”
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