The UAE’s travel platform musafir.com and the Hong Kong Tourism Board (HKTB) have joined forces to elevate Hong Kong as a key destination for GCC travelers.
Revealed during Arabian Travel Market (ATM) 2025, the partnership agreement was signed by Sheikh Mohammed bin Abdulla Al Thani, Chairman and Co-Founder of musafir.com, and Becky Ip, Deputy Executive Director of HKTB.
The signing ceremony was held in the presence of Sachin Gadoya, CEO and Co-Founder of musafir.com, and Rosanna Law, JP, Secretary for Culture, Sports and Tourism of the Hong Kong SAR Government.
The MoU marks a key milestone in Hong Kong’s efforts to strengthen its presence in the Middle East region. Under the agreement, musafir.com will launch tailored travel packages that cover flights, hotel stays and curated itineraries, and Arabic-language support, along with a dedicated landing page to streamline the booking process for GCC audiences.
Hong Kong stands out as the 4th most Muslim-friendly non-OIC destination in the Mastercard-Crescent Rating Global Muslim Travel Index 2024. As of February 2025, the region has expanded its Halal-certified dining options with over 160 establishments.
Additionally, Hong Kong offers prayer facilities and luxury-focused experiences under “Travel in Luxe Hong Kong” program, which includes private shopping concierge services, VIP access to Hong Kong Disneyland, and helicopter tours over Victoria Harbour.
Sheikh Mohammed bin Abdulla Al Thani Co-Founder & Chairman musafir.com
“Our partnership with the Hong Kong Tourism Board is rooted in a shared vision: to offer meaningful and unforgettable journeys for our customers. Hong Kong’s blend of heritage, modernity, and premium experiences makes it an ideal destination for GCC travelers seeking both adventure and indulgence.”
Sachin Gadoya, CEO and Co-Founder of musafir.com, stated that, “With Hong Kong’s increasing halal offerings and its strong commitment to boosting tourism from the GCC region, our collaboration comes at a perfect time. Hong Kong is a destination of wonders, where East meets West — from its iconic skyscrapers and luxury shopping districts to serene islands, heritage-rich temples, and breathtaking hiking trails. Through this new partnership, we aim to showcase these diverse experiences to GCC travelers with curated campaigns.”
“This collaboration with musafir.com is a significant step in our efforts to elevate Hong Kong as a premier destination for GCC travelers. Our unique blend of tradition and modernity makes the city an ideal spot for those seeking adventure and cultural richness. Together, we aim to reach a broader audience and invite GCC travelers to discover the diverse experiences that Hong Kong has to offer,” added Becky Ip, Deputy Executive Director of the Hong Kong Tourism Board.
Hong Kong provides family-friendly attractions such as Hong Kong Disneyland, Ocean Park, and the all-new Water World Ocean Park. Culture seekers visiting the region can immerse in heritage sites like Man Mo Temple and Tai Kwun – Centre for Heritage and Arts.
For nature enthusiasts, there are over 260 islands and scenic trails like Dragon’s Back. Furthermore, luxury travelers can enjoy premium wellness retreats, enhanced shopping and five-star culinary experiences.
