Off-price retailer BFL opens ‘Luxury For Less’ flagship store in Dubai

By Amirtha P S, Desk Reporter
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Brands For Less Group (BFL), one of the world’s leading off-price retailers of fashion and homeware, has launched its new concept store, Luxury For Less, with a huge collection of 100 percent authentic designers and high-end products offered at modest prices. 

The flagship store, located on the first floor of Dubai Festival City Mall, offers products and items from renowned French and Italian luxury fashion brands, and many more. Through the concept store, the customers can enjoy discounted prices on high-end items as well as be engaged in the treasure hunt concept experience at the store.

Toufic Kreidieh
Toufic Kreidieh
CEO – BFL Group

“This new flagship store is a fruit of innovative thinking, creativity and ingenuity, marking a significant milestone for the brand as we are about to start the new year. The whole idea behind Luxury For Less is to provide customers with options to purchase high-end and designer brands at affordable prices. BFL Group is always looking out for unique concepts and opportunities to further expand our extensive range of trendy and affordable products.”

The new store is opened in line with the company’s 2022 ambitious expansion strategy across the GCC region. The move is also part of the brand’s agenda to boost investments in new concepts and to bring more selections of off-retail priced goods and other products.

The concept store follows the  BFL Group’s off-price business model and it offers a wide range of products like clothing, homeware, sportswear, and toys from over 3,000 designer brands. Luxury For Less is an addition to the group’s known brands such as Brands For Less, Toys For Less, Homes For Less, Tchibo, and Muy Mucho.

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