UAE-based digital skincare distribution platform Ourlex has launched an integrated social media campaign in partnership with French skincare brand One Paris, in line with the UAE’s efforts to strengthen local value creation, advanced industries, and digital commerce under the ‘Make it in the Emirates’ initiative.
The campaign combines influencer engagement, educational content, and digital storytelling to introduce science-backed premium skincare products to consumers across the UAE and the wider GCC market.
The move comes amid continued growth in the regional beauty and personal care sector. The UAE beauty and personal care market is estimated at approximately $1.9 billion in 2025 and is projected to reach $2.4 billion by 2032, supported by rising consumer demand and increasing preference for premium products. Online beauty sales are also expanding at an annual rate exceeding 10 percent.
Siham Picart Founder – Ourlex
“This initiative is closely aligned with the UAE’s vision to build a diversified, innovation-driven economy. Through platforms like Ourlex, we are enabling international brands such as One Paris to enter the region through a UAE-based ecosystem, creating value locally while expanding access to global innovation.”
As part of its regional expansion, One Paris established operations in January 2025 at Sharjah Research, Technology, and Innovation Park (SPARK), which continues to attract startups focused on health, longevity, beauty technology, and sustainability, while providing access to regional markets across the GCC.
The initiative also comes as the UAE continues to accelerate its industrial and digital economy agenda through initiatives such as Make it in the Emirates, the country’s flagship industrial campaign, which attracted more than 146,000 visitors and 1,245 exhibitors during its latest edition in Abu Dhabi, with over 200 agreements signed across investments, financing, projects, and industrial partnerships.
