Paymob and Woo unite to transform eCommerce sector in MENA

Paymob-Woo Partnership
Image credits: Paymob | Cropped by GBN
By Shilpa Annie Joseph, Sr. Content Head
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Paymob, the leading financial services enabler in MENA, has entered into a landmark strategic partnership with Woo, the open-source eCommerce platform, becoming Woo’s first preferred partner to launch in the region.

As part of this collaboration, Paymob’s checkout experience is now seamlessly embedded into the WooCommerce Marketplace, providing merchants with streamlined access to its comprehensive suite of digital payment solutions.

This partnership underscores Woo’s confidence in Paymob as a trusted partner to provide tailored payment solutions that meet the unique needs of regional merchants. Through Paymob Checkout, merchants can now integrate over 50 global and local payment methods into their WooCommerce stores, including Apple Pay, Google Pay, and regional alternatives.

According to the statement, the solution is fully optimized for mobile, delivering a secure and seamless checkout experience with embedded 3D Secure and PCI compliance.

Omar El Gammal, EVP of Global Business Development at Paymob stated that, “Our partnership with WooCommerce is a major step forward in our mission to enable regional SMEs with transformative digital tools. By embedding Paymob into WooCommerce’s ecosystem, we are creating a future where eCommerce growth is seamless and accessible to all.”

Web Griebel, GM of Payments at Woo commented that, “We’re excited about strengthening our partnership with Paymob to offer merchants in MENA a streamlined solution that helps them securely scale their businesses.”

“This integration with Woo reflects our focus on forging strategic alliances that drive innovation and unlock new growth opportunities for Paymob merchants in the MENA region and beyond,” Karl Stjernstrom, VP of Global Alliances at Paymob, noted.

The eCommerce market in MENA is projected to grow to $50 billion by 2025, driven by increasing smartphone penetration, a growing young population, and rising demand for digital payment solutions. Small and medium enterprises (SMEs) are at the forefront of this transformation, yet many still face challenges in accessing tools that can help them scale effectively.

Merchants also benefit from fast payment processing, with next-day settlements (T+1) for most methods and instant settlements in select markets. Enhanced features, such as multi-currency support and retry options for failed transactions, drive higher payment success rates and improve customer satisfaction. The integration reflects Paymob’s leadership in delivering cutting-edge solutions to the region’s merchants.

Additionally, Paymob will soon be seamlessly integrated into Woo’s onboarding experience, streamlining the setup process for new merchants. This integration will simplify store activation and enable users to start accepting payments quickly and efficiently, as per the statement.

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