The Abu Dhabi Businesswomen Council has signed a cooperation agreement with Publicis Groupe Middle East to launch ‘Ra’idah,’ a new initiative aimed at empowering women entrepreneurs in Abu Dhabi.
Ra’idah is a year-long program specifically designed to accelerate the success of women entrepreneurs by equipping them with essential skills and tools, particularly in digital and social media marketing, to drive business growth.
Further, the program seeks to provide support, resources, and opportunities for women to thrive in business, fostering innovation and leadership within the local entrepreneurial community.
According to the reports, the initiative encourages women to take leadership roles and drive innovation in their industries, contributing to the growth of the local economy and promoting diversity within the business landscape.
Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, said that under the agreement with Publicis Groupe, the program will support 10 women entrepreneurs in its first year. The collaboration will also feature interactive workshops and advanced training sessions, providing participants with critical skills and professional networks essential for long-term entrepreneurial success.
As per the reports, “The Ra’idah initiative will play a crucial role in nurturing the next generation of women entrepreneurs in Abu Dhabi, helping them overcome challenges and thrive in a competitive business world.”
Basil Kakish, CEO of Publicis Groupe Middle East and Turkey, commented that, “Through this partnership, we aim to equip women entrepreneurs with the skills, knowledge, and resources necessary to scale their businesses. We are honored to support Abu Dhabi’s vision of fostering entrepreneurship and to work alongside the Abu Dhabi Businesswomen Council in expanding knowledge and unlocking new opportunities for women in business.”
