Dubai-based fintech and proptech innovator Rentify has launched Rentify Pay, the UAE’s first rent-native infrastructure layer, evolving beyond ‘Rent Now, Pay Later’ into a fully digitized rental ecosystem for tenants, landlords, and property managers.
In the UAE, where most residents are long-term renters and expatriates, rent is the largest recurring household expense. Since its founding, Rentify has supported over 10,000 rental units with flexible payment solutions that benefit both tenants and landlords.
The move aligns with UAE Vision 2031’s ambition to position the nation as a global leader in quality of life, driven by advanced digital infrastructure and smart government services.
Rentify Pay delivers an AI-powered, end-to-end rental payment experience that digitizes transactions, automates communication, and reduces friction across the landlord-tenant relationship. Designed around real rental behavior, the platform enhances transparency, improves cash flow visibility, and simplifies record-keeping for all stakeholders. Future enhancements include utility bill integration, deeper automation, unit-linked virtual accounts, broker integration, and advanced landlord portfolio intelligence tools.
Tenants also earn rewards on eligible payments through a network of over 200 partners across F&B and retail, turning rent into a value-driven and lifestyle-enhancing expense. The platform is free for landlords in its first year and launches with integrations across banks and payment acquirers, creating a scalable, future-ready ecosystem set to expand across the wider rental market.
Rashed Hareb Al Mheiri Co-Founder and CEO – Rentify
“Rentify began by rethinking how rent is paid. With Rentify Pay, we are rethinking how renting itself is structured. In a market where renting is foundational to everyday life, infrastructure matters. That’s what we are building. Our goal is to transform rent from a manual, fragmented process into a seamless digital system that operates intelligently in the background. Our ambition goes beyond payments. It’s about reshaping how renting works across the UAE giving tenants greater control and value, while providing landlords with certainty, transparency and trust. Rentify Pay marks our evolution from solving a pain point to building the backbone of a smarter rental economy.”
Rajneel Kumar, Co-Founder and COO of Rentify, said Rentify Pay was built over two years in response to widespread concerns around fragmented payments, limited visibility, and inefficiencies in the rental process. He noted that the AI-powered platform consolidates payments, records, and real-time insights into a single system designed to set a new standard for renting, making it more reliable for landlords, more empowering for tenants, and more scalable for the broader market, with rewards adding tangible everyday value.
