Travel portal Wego steps into deal discovery platform; Launches ‘ShopCash’

By Amirtha P S, Trainee Reporter
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Online Shopping
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The largest online travel marketplace across the Middle East and North Africa (MENA) region, Wego has launched an online shopping cashback and deal discovery app, ShopCash for its Middle East consumers.

With ShopCash users will be able to earn instant cashback for online purchases they make with hundreds of popular merchants across the Middle East and gain access to exclusive deals and discounts. Consumers can also redeem cashback for air tickets and hotel stays or purchases or gift cards with other partner merchants.

Mamoun Hmedan
Mamoun Hmedan
MD – Wego
MENA & India

“Nobody in the Middle East has done much traveling over the last year but because of social distancing measures, we are all spending more time and money online than ever before. It’s been a tough year for many, and we know how gratifying it is to get something back. ShopCash gives you real money back into your account for the online purchases that you make. For every brand, for every deal even on top of the merchant’s discount, so basically it’s a deal on another deal.”

Currently, ShopCash has collaborated with Amazon, AliExpress, GearBest, iHerb, H&M, Mumzworld, Mothercare, Mamas & Papas, Banggood, Styli, Nike, Ounass, Pottery Barn, GAP, The Luxury Closet, SharafDG, Bath & Body Works to be part of the app.

How merchants are benefited

For merchants, ShopCash will help them to widen their network by giving access to potential new customers, given Wego’s user base of frequent flyers. Besides, the deal discovery app merchandising team will engage through in-app promotions, flash-sales, audience retargeting, accelerated cashback, coupons, deals and offline co-marketing activities.

All promotional activities of ShopCash will be laser-targeted at the precise geographic or demographic audience the merchant is trying to reach and it will also give the merchants and brand owners access to valuable shopping analytics.

“We’ve adapted the model for shoppers and merchants in the Middle East region starting with the largest eCommerce markets of Saudi Arabia and UAE, but we plan to quickly expand the service across the rest of the MENA region. In the pipeline, we have lots of new merchants, new payout methods, new deal types, new redemption methods and a long list of exciting new features,” said Kaushal Pilikuli, Product Director for ShopCash. 

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