UAE ruya partners with DDCAP to launch Murabaha offering

UAE ruya-DDCAP Group Partnership
Image credits: ruya | Edited & Cropped by GBN
By Shilpa Annie Joseph, Sr. Content Head
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UAE’s digital-first Islamic bank, ruya has entered into a strategic partnership with DDCAP Group, a global leader in Shari’ah-compliant financial solutions, to launch a next-generation Commodity Murabaha offering for its customers.

Through this collaboration, ruya will leverage DDCAP’s award-winning, asset-based platform, ETHOS AFP, to structure and execute Commodity Murabaha transactions, providing customers with access to transparent, Shari’ah-compliant financing solutions.

The initiative reflects ruya’s mission to build a values-driven digital Islamic community bank delivering ethical and inclusive financial services. From initiation to settlement, all steps of the transaction are conducted digitally, ensuring speed, traceability, and a consistent Shari’ah-compliant user experience.

This initiative comes at a pivotal time as the UAE accelerates its ambition to become a global capital for Islamic finance and the broader halal economy, in line with the recently approved UAE National Strategy for the Islamic Economy and Halal Industry. The National Strategy emphasizes financial innovation, inclusivity, and the digitalization of Islamic services, principles that are at the heart of this new product offering.

Mastercard, ruya join forces to bring innovative digital products
Christoph Koster
CEO – ruya

“At ruya, our ambition is to empower our customers through principled, accessible banking. Partnering with DDCAP enables us to bring to market a product that is not only digitally advanced and ethically grounded but also aligned with the UAE’s national strategic direction for Islamic Finance.”

Stella Cox CBE, FCSI(Hon), Managing Director of DDCAP Group, noted that, “Our partnership with ruya underlines our joint commitment to advancing Islamic banking through responsibly aligned digital transformation. By integrating ETHOS AFP, DDCAP’s Shari’ah compliant asset-facilitation platform, with ruya’s digital banking architecture, our API connectivity brings a new generation of inclusive, Shari’ah compliant financial solutions to serve digital native, faith-focused, and values-conscious customers.”

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