US-based conversational messaging services Gupshup enters UAE

By Rahul Vaimal, Associate Editor
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US-based conversational messaging services company Gupshup is all set to begin its services for the UAE market.

One of the world’s leading conversational messaging platforms, Gupshup is particularly well followed in India, the United States and the United Kingdom.

The firm has set up a new office space in the Business Bay area of Dubai as it pushes for its ambition to rapidly build its customer base in the Middle East region and expand its operations in the Middle East region within the next 2 years.

A unicorn with a valuation of $1.4 billion, Gupshup is driving the future of conversational messaging by building tools that developers, start-ups and enterprises rely on every day to build more effective relationships with their customers. Its smart messaging platform enables engaging conversations seamlessly across 30+ messaging channels using a single API.

As an official business partner for WhatsApp, the firm aims to become the official WhatsApp business solutions provider for various large enterprises and SMBs in the Middle East. The service supports various large enterprise customers across the Banking, e-commerce, travel and hospitality sector globally and now aggressively plans to tap these sectors in the region.

Sandeep Bedi
VP Global Business Development

“The digital ecosystem is changing rapidly in this region. We are seeing a large number of organizations in UAE are focussing on digital transformation and customer engagement and this has created a demand for Gupshup’s conversational messaging platform. Our main objective is to build a better customer engagement experience for our clients and make sure they can reach their customers globally with our conversational messaging capabilities”

The UAE having one of the highest usage of social media and messaging platforms that can be used to provide contextual, real-time conversations between consumers and brands, provides great business potential for Gupshup.

Gupshup’s solutions include a single messaging APIs with a customized bot building platform, a scripting engine and an Omni-channel inbox and conversational experiences and helps businesses across various sectors.

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