The region’s leading video-on-demand Streaming company Starzplay said it is partnering with the Abu Dhabi Investment Office (ADIO) to establish its headquarters in the UAE capital.
The partnership is part of ADIO’s $545 million Innovation Program, an initiative of the Abu Dhabi government’s Ghadan 21 accelerator program.
The streaming service will expand its partnerships with the city’s thriving media and creative ecosystem to provide subscribers with exclusive, on-demand content from its Abu Dhabi headquarters. Starzplay will partner with local production houses and animation studios to produce compelling original content, especially relevant for the region’s largest demographic, the 200 million Arab youth.
“The media industry is coming together with a cohesive and elevated offering to welcome and support companies from all around the world. As a long-term partner, we are here to help businesses aligned with our vision in accelerating their progress through research & development (R&D) support, while also ensuring that they are well-equipped to grow sustainably on the global stage.”
Mr. Maaz Sheikh, CEO and Co-Founder, Starzplay, said, “With our new headquarters in Abu Dhabi, we are excited about producing more original content through enhanced media partnerships and will build a new cloud facility to serve our users with richer and more convenient experience.”
ADIO has offered Starzplay competitive financial and non-financial incentives, including rebates on high-skilled payroll, technology-related capital investment, and other operating expenses as a part of the innovation program partnership.