Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has teamed up with Spain’s Tourist Office (Turespaña) to introduce an exciting summer campaign aimed at attracting MENA travelers to Spain.
This partnership highlights both parties’ mutual commitment to establishing Spain as a top destination for summer adventures and meaningful exploration by introducing MENA travelers to its legendary cities, coastal escapes and rich gastronomy and vibrant festivals.
Travelers can explore the architectural marvels of Antoni Gaudí in Barcelona, the passionate flamenco performances in Seville, the golden beaches of Costa del Sol, and the panoramic beauty of the Balearic Islands.
In addition, the campaign highlights Spanish hidden gems such as sustainable tourism trails, digital nomad-friendly towns, and off-the-beaten-path culinary experiences in regions like Galicia and Basque Country.
Mamoun Hmidan Chief Business Officer – Wego
“We are excited to partner with the Spain Tourist Office (Turespaña) to showcase the very best of Spain during the summer season. This collaboration reflects our commitment to delivering enriching travel experiences to our users. Spain’s vibrant summer charm from its culture and coastlines to its cuisine offers unforgettable moments, and we are proud to bring these to life for travelers across the MENA region.”
As part of the summer campaign, travelers will get access to exclusive itineraries, influencer-led content, and curated recommendations focused on local gastronomy, cultural heritage, and unique stays ranging from boutique hotels to traditional Spanish villas. From tapas trails in Madrid to private yacht experiences around Ibiza, every detail highlights the essence of Spanish hospitality.
Carlos Ruiz González, Director of Spain’s Tourist Office (Turespaña) for the GCC, added that, “Summer in Spain is a perfect blend of relaxation, adventure, and cultural immersion. Through our partnership with Wego, we are excited to showcase the very best of what Spain has to offer to travelers from the Middle East. With Wego’s extensive reach and expertise, we are confident that more travelers will discover not only sun-soaked escapes and luxurious getaways but also a profound connection with Spain’s rich heritage, making every journey unforgettable.”
Furthermore, this initiative highlights Spain’s ongoing innovations in tourism, such as eco-friendly travel routes, inclusive travel experiences, and digital travel services, ensuring seamless and enhanced journeys.
