7th Key Development has officially announced that Rose Anwar has been appointed Chief Executive Officer (CEO), taking the company into the next stage of its progression as it prepares to officially launch its first project, Nexara Tower.
The announcement signals the company’s commitment to establishing a strong foundation for leadership, focusing on sustainable development, strategic innovation, and delivering an enduring difference to the UAE real estate market.
Speaking about her new role, Rose Anwar said that, “I believe people, purpose, and passion are at the heart of every successful team. At 7th Key, my focus is on uniting innovation, sustainability, and design excellence to create communities that stand the test of time. With Nexara, we aim to redefine urban living in Dubai and deliver projects that have a lasting effect on both residents and the city.”
Rose Anwar’s Vision: Embedding Technology into Business for Lasting Impact
Rose Anwar, now leading 7th Key, brings over 25 years of international leadership across multiple regions and has led complex digital transformation projects combining people, business, and technology. She is regarded as a transformational leader and is now continuing to lead 7th Key while emphasizing clarity in operational excellence, innovation, and reaching new levels of adaptiveness in these dynamic markets.
Rose, CEO of 7th Key and a graduate of the MIT Sloan School of Management, has developed extensive expertise in business strategy, emerging technologies, and process automation, consistently leveraging innovation as a foundation for her competitive advantage.
Through a consistent application of process, Rose has built a career developing processes used to turn strategic ideas into reality, quantify results, and ultimately promote change across different markets. Rose Anwar’s leadership role with her team has always been about getting results, but she has repeatedly achieved and delivered outstanding, high-impact results to establish new standards of excellence in an even broader sense.
A trusted advisor and results-driven leader, Rose offers strategic insight with a practical bent on realization. She is sought-after for embedding technology into business models, creating cultures of innovation, and grooming the next generation of leaders. Her trademarks have been honesty, understanding of culture, and a focused-performance mindset. Under her leadership, 7th Key looks set to break the mold of urban luxury in Dubai.
