ADDED & SAP sign MoU to hasten digital transformation in Abu Dhabi

By Shilpa Annie Joseph, Official Reporter
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The Abu Dhabi Department of Economic Development (ADDED) has signed a memorandum of understanding (MoU) with the leading provider of enterprise business software, SAP in order to accelerate the digital transformation.

As part of the agreement, the parties will explore collaboration opportunities to enhance industry innovation, develop advanced business models, nurture Emirati talent, and foster local digital competencies, particularly through supporting startups and small business enterprises.

In terms of the MoU, ADDED intends to leverage SAP’s UAE cloud offering while simultaneously enabling SAP to accelerate expansion in the region as an authorized cloud services provider.

Both parties also aim to work together to develop emerging talent by training UAE nationals through in-country, global, and virtual programs on technology, business, and behavioral skills. In addition, ADDED and SAP intend to support job seekers and freelancers through a new SAP-designed platform that will bridge the gap between supply and demand for full-time and freelance opportunities.

Mohammed Ali Al Shorafa
Mohammed Ali Al Shorafa
Chairman – ADDED

“This is a large-scale partnership covering various sectors and fields we focus on, and it will see ADDED and SAP bringing together the best they can offer. Abu Dhabi has nurtured a supportive ecosystem that presents growth opportunities to all; we believe this collaboration will help us in accelerating our success journey and achieving our objectives. Innovation and talent development are among our top priorities as we are focusing on knowledge and innovation-based economic sectors. We believe that training and upskilling our talents will support in finding innovative solutions to current and future challenges. To this end, our collaboration with SAP is focusing on training UAE youth to equip them with soft and hard skills that are necessary for the future.”

Mr. Sergio Maccotta, Senior Vice President, Middle East South, SAP, said that, “Our partnership with ADDED is a key enabler of SAP’s wider support for Abu Dhabi’s public sector and economy. By being an authorized provider, we aim to equip Abu Dhabi entities with the integrated strategy, solutions, and services to accelerate their digitalization through the cloud, innovation, and wider adoption of Industry 4.0.”

“Through the development of the UAE’s national talents, SAP will enhance the strategic vision of ADDED and Abu Dhabi, empowering both our customers and partners. Furthermore, SAP’s solutions and services are designed to support the establishment of a highly skilled and knowledge-based economy, creating significant alignment with the vision and goals of ADDED and the wider Abu Dhabi government,” Mr. Maccotta added.

The support that ADDED and SAP will offer to SMEs and startups as part of the MoU will be delivered through “” and “Grow by SAP” initiatives. In addition, both parties are exploring the feasibility of establishing a regional innovation center in Abu Dhabi to deliver support to both public and private sector entities and services.

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