Al Ghurair Mobility has signed an agreement with Dongfeng Motor Corporation to exclusively distribute its premium luxury off-road automotive brand, MHero, in the UAE, marking a further expansion of Al Ghurair Mobility’s rapidly growing automotive portfolio.
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The agreement includes premium and innovative brands across multiple segments, further reinforcing Al Ghurair Mobility’s diversified automotive portfolio while supporting the UAE’s pioneering role in advanced mobility, electrification and long-term sustainability initiatives.
The strategic partnership brings even greater choice to the UAE’s popular high-performance, luxury off-road vehicle market, combining innovative electric and hybrid engineering with military-grade strength and intelligent technology.
Dongfeng’s MHero
MHero, established in 2022, is Dongfeng’s ultra-premium off-road brand, drawing on its military heritage to deliver rugged performance with luxury comfort. The MHero 1 and MHero 2 feature advanced electrified powertrains and bold design, positioning the brand among the world’s leading luxury off-road SUVs.
Setting new benchmarks in the luxury off-road segment, its two flagship models, MHERO I (917) and MHERO II (M817), deliver exceptional power, advanced 4×4 architecture, smart connectivity and refined interiors. Engineered and tested for the world’s toughest terrains, including desert environments, MHero is purpose-built for markets like the UAE.
John Iossifidis Group CEO – Al Ghurair Mobility
“This partnership is an important step forward in Al Ghurair Mobility’s strategy to redefine the future of mobility in the UAE. With this introduction, we are strengthening our high-performance luxury off-road segment with a brand that combines next-generation electric and hybrid powertrains, intelligent technology, and uncompromising capability. Together with Dongfeng, we are proud to support the UAE’s vision for innovation and sustainability, while delivering vehicles that meet the evolving needs of our customers and the unique demands of our market.”
Oscar Rivoli, Chief Executive Officer, Motors, Al Ghurair Mobility, said that, “Customers in the UAE have a deep appreciation for vehicles that deliver both capability and luxury, and MHero adds an exciting new dimension to that choice. Working alongside DONGFENG, we are strengthening our ability to meet the diverse lifestyles of our customers and set new standards in one of the UAE’s most competitive segments.”
Qiu Xiaojun, CEO of China DONGFENG Import and Export Co. ltd (DFMIEC), added that, “We are proud to collaborate with Al Ghurair Mobility to bring MHero to the UAE. This partnership reflects our commitment to excellence, innovation and customer satisfaction, ensuring UAE consumers have access to premium products that deliver extreme capability, bold design and intelligent, future-ready mobility.”
Al Ghurair Mobility continues to expand its footprint in the UAE automotive market, providing customers with a wide range of innovative and premium vehicles designed to meet the dynamic needs of today’s discerning drivers.
